JOHN J. NESBITT, INC.
GROWING AND MEETING NEW CHALLENGES - 1931 TO 1940
THE ABOVE ARTISTS RENDERING OF THE NESBITT OFFICES AND PLANT IN THE HOLMESBURG SECTION OF PHILADELPHIA (STATE ROAD AND RHAWN STREET) WAS DRAWN IN 1932.  THE SMOKESTACK WAS A PARTICULAR LANDMARK AS JOHN J. NESBITT HAD HAD THE NAME NESBITT PROMINENTLY DISPLAYED IN WHITE BRICK.  THE ARTIST HAS TAKEN THE LIBERTY HERE OF HAVING THE NESBITT NAME ON THE SMOKESTAKE FACE THE VIEWER.  ACTUALLY, THE NAME WAS INTENTIONALLY FACED TOWARDS THE NEW YORK TO WASHINGTON MAIN LINE OF THE PENNSYLVANIA RAILROAD THAT PASSED DIRECTLY BESIDE THE PLANT.  THAT WAY IT WAS EASILY VISIBLE TO THE PASSING RAILROAD TRAVELERS.
IT WAS CIRCA 1932 THAT THE GEORGE MOLL ADVERTISING AGENCY BECAME THE ADVERTISING AGENCY FOR THE NESBITT COMPANY, A CLOSE AND PRODUCTIVE RELATIONSHIP THAT WAS TO SPAN SEVERAL DECADES. APPLYING MODERN BUSINESS TERMINOLOGY, THE HISTORY OF JOHN J. NESBITT, INC. IS A CASE STUDY IN EFFECTIVE BRANDING AND PRODUCT DIFFERENTIATION, COMBINED WITH INNOVATION AND MARKETING TO A WELL DEFINED TARGET AUDIENCE, SO AS TO SUCCESSFULLY DOMINATE THE TARGETED NICHE MARKET.
AND, IN 1932 THE PHRASE SYNCRETIZED AIR ( FROM THE WORD SYNCHRONIZE, TO MAKE SYNCHRONOUS IN OPERATION) WAS FIRST USED WITH THE NESBITT UNIVERSAL DUO-LUXE UNIITS, EVENTUALLY EVOLVING INTO THE TRADE NAME FOR THE NESBITT UNIT VENTILATOR - THE SYCRETIZER.
                
LINK TO 1932 DUO-LUXE MARKETING                 LINK TO 1935 SYNCRETIZED AIR MARKETING
GOOD ENGINEERING AND PRODUCT QUALITY COMBINED WITH STRONG SALES AND MARKETING WAS THE ESSENCE OF NESBITT SUCCESS IN THE DIFFICULT BUSINESS ENVIRONMENT OF THE GREAT DEPRESSION, AND WOULD REMAIN THE FORMULA FOR AS LONG AS NESBITT REMAINED A FAMILY OWNED AND RUN COMPANY.
LINK TO THE NESBITT SALES GROUP - 1936
BY 1938 NESBITT HAD FURTHER DEVELOPED ITS MARKETING METHODS AND HAD NAMED ITS NEWEST MODEL UNIT VENTILATOR THE SERIES 400.  LINK TO 1938 EXHIBIT AND SERIES 400 UNIT VENTILATOR
ALSO, AN OPPORTUNITY WAS SEEN IN WHAT NESBITT CALLED THE "ORANGE-CRATE CRAZE."  NOT HAVING ADEQUATE CLASSROOM STORAGE SPACE, MANY OF AMERICA'S TEACHERS WERE RESORTING TO USING ORANGE-CRATES.  LINK TO THE ORANGE-CRATE CRAZE - THE NESBITT ANSWER
DIVERSIFICATION PRINCIPALLY THROUGH THE WORK OF ITS CHIEF ENGINEER JOHN W. MCELGIN, NESBITT DEVELOPED AND IMPROVED STEAM DISTRIBUTION IN RADIATORS TO SUCH AN EXTENT THAT BY 1936 IT WAS IN A POSITION TO INTODUCE A FULL LINE OF BLAST HEATING COILS WITH STEAM DISTRIBUTING TUBES, THUS REVOLUTIONIZING THE BLAST COIL INDUSTRY.

IN 1937 NESBITT ENTERED INTO AN ARRANGEMENT WITH THE WARREN WEBSTER COMPANY OF CAMDEN, NJ, WHEREBY WEBSTER BECAME THE EXCLUSIVE NATIONAL DISTRIBUTOR OF UNIT HEATERS MANUFACTURED BY NESBITT UNDER THE NAME WEBSTER NESBITT.  THIS WAS A LONG AND SUCCESSFUL RELATIONSHIP.
WEBSTER NESBITT UNIT HEATER NAME PLATE FOUND ON AN OLD UNIT IN 2007
LINK FORWARD TO WW II AND GETTING BACK TO BUSINESS - 1941 TO 1950
LINK BACK TO BUILDING THE NESBITT UNIT VENTILATOR FRANCHISE - 1921 TO 1930
LINK BACK TO THE BEGINNING YEARS - 1912 TO 1920